Marketing Mix Essay Example for Free

trade Mix EssayMarketing Mix is a set of strategy marketplaceing excessivelyls that a impregnable mingles and pursues its marketing objective in the target market. (Kotler and Armstrong, 2006, p.51) The main purpose of marketing is satisfies the inescapably of consumers. This concept was introduced by Harvard University Professor Neil Borden first adopted in 1964. (Neil Borden, 1964) It is the basis for the development of corporate marketing strategy in order to guarantee and satisfaction consumer needs and necessitates. In addition, it is too a trick for corporate against a strong competitor to rational allocation of corporate marketing budget costs and avoids the market failure. In the earlier 1950s, Professor McCarthy inference if a firm wants to develop marketing activities should be controlled factors grouped into 4 categories which are product, worth, place and promotion. (McCarthy, 1960)The emergence of the marketing mix means that the concept of market operator s to complete the re unuseding of old and new regulations read, the development of new ideas marketing concept. The marketing concept is the core of the target customers needs as the centre, the implementation of the marketing mix focvictimization on the overall market to beget shekels and reach corporate marketing objectives. For example, the marketers go away use the tools to adapt the consumer differ from that of a traditional and new engine room product which is electrify and apple.The wire is a kind of communication services in the early 19th century invention, is the earliest use of electricity to communicate. The telegraph has greatly accelerated the flow of messages, is angio gosin-converting enzyme of the master(prenominal) inventions of the industrial society. Early telegraph communications in the land, and later used the submarine personal c blushfulit line to carry out long-distance service. To the early 20th century, began to use the radio sent telegram to the telegraph backup basically have been able to reach somewhat of the region on Earth. telegraphy is in the first place used as a pass text messages. (Robert, 2012) apples was established in 1976 by Steve Jobs and Steve Wozniak, the core parentage is electronic technology products. The most famous product is the MacBook, iPod music player, iTunes Store, iPhone and the iPad Tablet PC. It is known for innovation in high-tech enterprise. When they introducediphone4 and iPad, it is move the entire initiation, because it delivers the latest advanced and progressive in the smart phone to the multitude. linked with the advances of the Internet, people base communicate with each opposite in the quickest and shortest possible time. (Shane, 2010, p.2) When the telegraph was invented was shook the world Apple technology developed was also shook the world. However, two products were invented at different times, so the marketing mix will be also different.Marketing Mix ToolsProductPr oduct is anything that idler be offered to the market/consumer in order to satisfy their needs and wants. The types of product divide into tangible (physical goods) and intangible asset (services). (Philip Kotler et al, 2005, p.34) The telegraph was provided service to send the message from place to place and the Apple Company was provided physical goods to consumer e.g. IPhone and MacBook. accord the MarketingTeacher theory, the core level of the two products is same. The reasons that both products shocked the world are the great inventions and consumers really want to buy for communications. 19th century, the augmented product are limited because the technology is non so developed, the telegraph service will be hampered, much(prenominal)(prenominal) as, Malaysia sent a telegram to the British have to pass more than on time.Moreover, this service is difficult to guarantee that service failure in the mall or jakesnot reach. (Marketingteacher, 2012) However, at that time, t he telegraph is the most advanced ways of communication. The telegraph introduced was successful to meet the consumers expectations. The Telegraph can do is sustainment the research proceeds more convenient such as e-mail developed.With the advancement of the Internet, using IPhone to send information may only(prenominal) need a few of seconds or minutes. Advanced technology has been sufficient to attract and influence customers to buy e.g. Internet-ready communications device complete with email, web browsing, maps, application and more Apple has been able to become the largest electronics association because the brand-strategy decision. According Kotler and Keller theory, a company has 4 choices when it comes to brand strategy. Apples cease slightwith line extension in recent years, such as the IPhone 3 development to the iPhone 4s. In addition, they also focus on brand extension e.g. IPod music player, MacBook, and IPad. (Kotler and Keller, 2011, p.260-261) Constant innovati on will affect consumers become more eager to get wear items. Apples was stimulated the sure product by implementing new design, operability, and user-friendly features. (Shane, 2010, p.13-19)PricePrice is the amount of money paid by consumers in order to obtain goods and services. It is the most flexible marketing mix tools compared to the former(a) three P because it can be changed according to certain situations. (Kotler and Armstrong, 2006, p.290) For example, price can change to low when serve a familiar customer. The era of the telegraph, telegraph monopoly by one company and demand more than supply. The absence of competitors, the level of prices is actually not greater wedge on consumer decision-making. (Anonymous, 2010) In fact, the telegraph has reached maturity which mean successfully to maximize profit and maintain the market share, entirely in the end cannot be avoided the market penetration by new technology such as ring and fax.Nowaold age, the harvest strategies for the telegraph were still processing, precisely it become the history and use little service. Apple also plans to continue lowering product prices, despite the fact that doing so would affect the companys gross margins unfavourably. (Shane, 2010, p.19) This obviously shows Apple considering the current trend. There are a lot of competitors, the price must be tailord, and consumers will pull precession to their own economic situation and needs. For example, the MacBook is very expensive, unless other brands have the same technology, but the price is low, then the Apple will lose in price. In fact, there are many factors to help Apple successful, such as, iPhone does not have the campaign force without internet, or, people do not have high purchasing power in less advanced country,PlacePlace refers to urban and suburban whereby goods and services are made lendable to customer. (Philip Kotler et al, 2005, p.34) muddle is also very important tactic, if the telegraph company established beside garbage,this is impossible there are business opportunities. Apples successful because it expands the market size of the companys product to every urban in the worlds. They have a priority to brand honor, low price, and then choose a high population place, coupled with a commonsensible promotion, the consumer is difficult to reject the attractive of the good opportunity to satisfy the needs and wants. For example, consumers can buy the iPhone in every city. Even if Apple was provide a good product, but there are other factors to affect the sales volume such as PEST. For example, in Malaysia, the government set the minimum stipend is not high economic downturn the extremists are not satisfied with phone radiation or higher scientific and technological discovery.The contrary, the telegraph machine may be a country only a few units, if consumer want to send a message, he must go very removed in order to be sent information. However, they share the invention to th e world, thus affecting the entire market. Countries can use the telegraph to the purchase of advanced equipment from foreign countries, is very fast compared to letters. Communications bring on it easier for the world to develop their own countries, such as London and New York. At the same time, the inventions of telegraph obtainable share to other inventors in order to research and development other invention, such as telephone and Internet.PromotionPromotion is a planned effort of an organization to communicate the company offerings to customer as well as trade members, it is also known as marketing communications. (Philip Kotler et al, 2005, p.34) As competition, Apples combinations of more promotional tools (promotion mix) (Kotler and Armstrong, 2006, p.290) used to provide information and services to consumers, such as advertising the new type of iPhone 4s, or, propel the iPad product still accessible on market. And, sales promotion which is the package promotion provided by the middle man. For example, Maxis communicate company launched buy in low price with two 2 year begin for using Maxis service line. (Maxis 2012)In opposite, the telegraph was invented, may be placed on billboards to inform the human beings of the telegraph service. Or, they may in publish in the newspaper to post the benefits of the telegraph.Today it is impossible to hold back the telegraph promotional, because the telegraph has reached decline stage in product life-cycle. The promotion is a very important tool to reach consumers, providers must be given(p) attractive and priorities guideline to consumers, in order to achieve market comparative advantagesConclusionConclusion, if the company has long existed in the market, consideration must be given to 4p will not stop the service to the consumers. Second, companies must avoid all factors that influence consumer decisions making and round-the-clock research and development in order to avoid be eliminated by new technology. -Question 2 (Part 2)a)My name is Apple is a red with white strips of fruit plants. Apple flesh has a riches of minerals and vitamins, the most commonly people used fruit. My flesh contains vitamin C and B, carotene, riboflavin, pyridoxine, dietary fibre and vitamin B complex, and so on Nutrition. Vitamin C is a powerful natural antioxidant which helps the ashes to develop and increase the resistance, and cleared from the body of the harmful free radicals. Dietary fibre can helps prevent absorption of dietary LDL cholesterol in the gut. The dietary fibres also help protect the mucous membrane of the colon from exposure to noxious substances by binding to cancer causing chemicals in the colon. (Nutrition-and-you, 2012)In addition, my skin is yellow, green and red, yellow and red where the flesh is sweet, while the blue is sweet with a tart. Planting apple will not be very difficult, farmer only need the seeds of apple and buried in the soil to take deal out of, in the end can gro w a new generation of me. Peoples market, consumer can buy me with 0.2 pounds per unit.However, not every country of the soil can be cultivated apple, in some countries, the weather was too hot, or too cold, there are not suitable togrow a sweet and yummy apple e.g. Arabia and Egypt. (Rutuja Jathar, 2011) My apple peel is rich in antioxidant function, so it gives me more durable. Businesses are regarded me long-distance transported to other countries, and keep fresh selling out. My fleshes bring a lot of benefit therefore, businesses have to use my benefits to pull profit in the market. Some marketers edit my appearance as a billboard to let people know the benefits some lecturer launch courses to teach people why eat apple some even speak An apple a day keeps the doctor away., let people every days put me into their mouth. But I am very happy, because it can provide nutrition to the people, and also to give business opportunities to the businesses.b)The 21st century, as the peopl es lifestyle changes, healthy is the future trends. Marketers were took my benefits packed into the marketing mix to make a profit e.g. health care products. In fact, the benefits also allow employers to solve some problems, that is, reduce the employees bestow attitude. Some unemployed tradesmen are quite willing to interview, but less than enthusiastic more or less taking a job. In fact, every companys marketing strategy will directly affect the employees attitude, such as the companys tactics cannot growth the profit, so will make employee lose fighting spirit. My marketing mix, it is positive that can help many employees.First, according to the savourless Michel theory, the visibility and benefits of the product is to remedy the companys sales. Sales will be able to enhance the employees salary, which is the best reason to convince the employees. If the company is not profitable, the employee is no longitudinal rescued by the employer. The employee will be particularly con cerned about the ability to obtain better benefits, such as salary increase, allowances, and so on. Secondly, although the price is just one ringgit an apple, but this price is a very big influence to the market.Some people think that the price of one ringgit is difficult to obtain more profit, but the global populations are more than 6.9 billion, if one person to eat an apple a day, if an apple earns 0.01 pounds, the employer successful to earn 69million. If the employer with a high brand image, employee can be proud to work in thecompany.Thirdly, apple can sell all over the world can affect the involvement rate. Some places cannot grow apples, but the employer can transfer the apple to the country with the advance of technology e.g. keep fresh and air transportation. The finally is promotion. An apple a day keeps the doctor away, I believe everyone knows the proverb. There is no doubt that it was enough to affect the consumers of existing and next generation, and only need the proverb advertising to remind the consumers to buy it. Apples low has been reached maturity, unless it was confirmed that the Apple bringing harmful, otherwise the employee will stop that the business opportunity of apple will not be end. (Matt Michel, 2010)c)Admittedly, I have many benefits but also have a negative side. Apple skin can protect the pulp of fresh, but if it loses the apple skin, the pulp will become no nutrition and broken just in ten minutes, so consumers must be finish it in short time. Of course, the solution is placed the flesh in the water contains antioxidant, so apple can maintain and extend the nutrition of the flesh, but this is only a temporary solution, it is best to immediately eat. Apple is a natural plant items, Apple can improve peoples health, which is the largest business opportunities. Consumer only can use the existing technology to maintain the nutrition of apple such as plastic fresh wrap.ReferencePart 1 referencePhilip Kotler, Gary Armstrong, 2 006. Principles of Marketing 14th edition, p.51-290, Pearson culture Limited, Prentice Hall, USA.Borden, Neil H. (1964), The Concept of the Marketing Mix, Journal of Advertising Research, 4 (2), 2-7.Robert McNamara, unknown year (2012 copyright). The Invention of the Telegraph Changed Communication Forever A Communication Revolution Wired the World In the 19th Century, online, n.d, available from World gigantic Web http//history1800s.about.com/od/inventioninnovation/a/telegraph01.htm accessed come across 03th May 2012Shane R. Mittan, 2010. APPLE A consequence Study Analysis, 28th Jan, Western Michigan University, West Michigan Ave, Kalamazoo,Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, 2005. Principles of Marketing, 4th European Edition, p.34-36, Pearson Education Limited, Mateu-Cromo Artes Graficas, Spain.Anonymous, 2010, History of the U.S Telegraph Industry, online, 01th Feb, available from World Wide Web http//eh.net/encyclopedia/article/nonnenmacher.industry .telegraphic.us accessed attend on 03th May 2012Marketingteacher, 2012, Three Levels of a Product, online, n.d, available from World Wide Web http//marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html Accessed date on 04th May 2012Philip Kotler and Kevin Lane Keller, 2011. Marketing Management, 14th Edition, Pearson Education Limited, 18th Feb, p.260-261, Prentice Hall, USA.Maxis, 2012. iPhone 4S iVALUE PLANS, online, n.d, available from World Wide Web http//www.maxis.com.my/personal/iphone/rates.asp accessed date on 04th May 2012IOANNIS KOMNINOS, 2002, Product Life Cycle Management, online, n.d, source from URENIO, available from World Wide Web http//www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf accessed date on 04th May 2012Part 2 ReferencesRutuja Jathar, 2011. Apple Trees Planting Location, online, 20th September, available from World Wide Web http//www.buzzle.com/articles/apple-trees-planting.html accessed date on 07th May 2012nutrition-and-you, 2 012. Apple fruit nutrition facts, online, n.d, available from World Wide Web http//www.nutrition-and-you.com/apple-fruit.html accessed date on 07th May 2012Matt Michel, 2010. tilize a marketing mix to recruit employees, online, 1st Nov, available from World Wide Web http//contractormag.com/columns/michel/utilize-marketing-mix-1110 accessed date on 07th May 2012