Theme Of Eyes In The Great Gatsby - 864 Words

Behind closed doors, something familiar can present itself as completely different. The nine chapter, American classic The Great Gatsby by F. Scott Fitzgerald has meaningful motifs, themes, and various writing techniques used to express Fitzgerald’s ideas. The book follows Nick Carraway, a young bondsman, who documents the deadly affair between Daisy, who is married to Tom, and Gatsby, a bachelor who lives across from the Buchanans. Gatsby refuses to give Daisy up without a fight, which ultimately leads to his demise. Fitzgerald brilliantly uses tone in recurring motifs to express how appearances can be deceiving. The most prominent are the use of eyes, flowers, and heat. In The Great Gatsby, eyes have a strong symbolic meaning. Eyes†¦show more content†¦At the beginning of The Great Gatsby, flowers represent purity, but later comes to represent the masking of moral corruption. When Gatsby first meets Daisy after five long years, he brings â€Å"an excessive, unnecessary amount of flowers as an offering,† (84). Gatsby brings flowers as a reminder to the innocent love Daisy and him back in the day. This artificial replacement is suffocating, and represents how Gatsby thinks the appearance of purity will actually influence the situation he and Daisy are in. What Gatsby wants is not pure, it is an affair. Similarly, â€Å"I could only remember, without resentment, that Daisy hadn’t sent a message or flower† (174). After Gatsby’s death, at this point, Daisy stops caring. The socialite does not send flowers, a sign of compassion, because of her new, total devotion to Tom. Although Daisy still may love Gatsby after his p assing, her financial security is more important, â€Å"For Daisy was young and her artificial world was redolent of orchids and pleasant, cheerful snobbery† (151). Flowers, a sign of wealth and purity, have always been apart of Daisy’s life and identity. However the reader knows the woman has a corrupt, money-driven heart, the artificial world Daisy lives in makes her seem pure to outsiders, which makes them desire her. Fitzgerald uses flowers, which represent sweetness and purity, to mask less desired thingsShow MoreRelatedThe Theme Of Owl Eyes In The Great Gatsby1147 Words   |  5 PagesFitzgerald’s novel The Great Gatsby, narrator Nick Carraway spends a summer at Long Island where he befriends Jay Gatsby, a mysterious man of new money with an undying love for Daisy Buchanan, Nick’s cousin and the wife of Tom Buchanan. As Nick inadvertently becomes privy to the secrets of the corrupt world of the elite, he also becomes increasingly disillusioned with the moral decadence of high society. Through symbols such as Owl Eyes, Doctor Eckleburg’s eyes, and other recurring eye motifs, FitzgeraldRead MoreUnrealism In The Great Gatsby Essay706 Words   |  3 PagesNovember 17th, 2017 The Big Blue Eyes and the Bright Green Light Would a novel without any symbols be as interesting and effective as a novel with lots? Most likely not, symbols are like hidden treasures throughout a novel which help to convey an idea and without symbols, these themes would be harder to identify. In F.Scott Fitzgerald’s The Great Gatsby, the eyes of Doctor T.J. Eckleburg are used to develop the theme of â€Å"god is always watching over you, even throughRead MoreThe Great Gatsby By F. Scott Fitzgerald1278 Words   |  6 PagesThough The Great Gatsby was not very popular when it was first released it has made up for lost time and is now one of the greatest classics in American literature and being read in classrooms all across the United States. What actually denotes a book as a classic or great, though? In my opinion, a lot of it has to do with what a person needs at the time. According to James L. W. West III, leading Fitzgerald scholar and English literature professor at Pennsylvania State University, â€Å"[Gatsby] never seemsRead MoreThe Great Gatsby By F. Scott Fitzgerald1412 Words   |  6 PagesScott Key Fitzgerald’s novel The Great Gatsby showcases the American society during the Roaring 1920s. During this time period many longed to be rich and become a member of the upper class. It became one’s dream to obtain good social standing rather than to achieve freedom and happiness. Fitzgerald creates characters, such as Daisy Buchanan and Jay Gatsby, who are more concerned with wealth than what truly makes them happy in life. Therefore, many perceive the theme of this novel to be achievingRead MoreMoney for Moneys Sake in The Great Gatsby by F. Scott Fitzgerald804 Words   |  3 Pagescaptures the essence of the theme that I have come to for The Great Gatsby. The theme I see most strongly reflected in the book is this: Although greed and lust are human nature, they are often used as a substitute for happiness, but almost always lead to decay. I will provide examples of this theme by looking into events and the behavior of characters throughout the plot of the book. One main event in the book that I believe strongly represents the theme is when Gatsby is shot while floating in theRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay983 Words   |  4 Pagesof becoming rich. F. Scott Fitzgerald, the author of The Great Gatsby portrays the general feeling of the 1920’s through complex characters such as Jay Gatsby, Tom and Daisy Buchanan, and Nick Carraway. Fitzgerald uses symbols such as the billboard, the green light, and the valley of ashes to convey themes and propel the plot forward. T.J Eckleburg’s giant eyed billboard is an essential symbol in The Great Gatsby. Eckleburg’s watchful eyes are a representation of God that observe the people who liveRead MoreThe American Dream : The Great Gatsby Essay1568 Words   |  7 PagesTamera Fox Enc 1102 Professor Himmel November 21, 2016 The American Dream: The Great Gatsby The Great Gatsby is a tragic love story on the surface, but its most commonly understood as a suspicious critic of the American Dream. In the novel Jay Gatsby overcomes his poor past to gain an incredible amount of money and a limited amount of social cache of in the 1920s NYC, only to be rejected by the â€Å"old money† crowd. The focus of my paper would be the pathway towards the American Dream and howRead MoreThe Great Gatsby by F. Scott Fitzgerald756 Words   |  3 Pagesactions justified? Or does love and passion simply bind one’s self from the immorality and repercussions caused by one’s actions? These types of questions directly encompass the character, Jay Gatsby from the novel, The Great Gatsby by F. Scott Fitzgerald. The actions taken by Gatsby support one of the major themes prevalent in the novel: immorality. Immorality at the time this novel takes place-- the 1920’s-- seems to reflect not only the characters in the book, but also relate t o the changing socialRead MoreHumanities Through the Arts: Artistic Criticism Essay examples1063 Words   |  5 Pagestime of exuberance like none other, where people and America’s society focused on self-indulgence and happiness like never before. The Great Gatsby, written by F. Scott Fitzgerald, is the ideal portrayal of this time era. In a time shortly after war, this novel captures the audience, forcing them to participate in the setting and with the characters. Jay Gatsby, the focal point of this novel, is used as a representation of this era in American history and as an example of the pursuit of the AmericanRead MoreThe Great Gatsby By F. Scott Fitzgerald1330 Words   |  6 PagesThe famously written book, The Great Gatsby by F. Scott Fitzgerald, provides many details, which help to provoke the meaning behind this narrative. The use of symbolic objects helps to connect the significance of the story on a deeper level and eventually reveal its literal meaning. Many symbols portrayed throughout The Great Gatsby, such as the green light, the eyes of Dr. T.J. Eckleburg, Gatsby’s Mansion and the weather help to uncover one of the main themes–the American Dream. First, the green

Religion Is A Social Control Tool - 1394 Words

Aram Mardiros Religion is a Social Control Tool Throughout history, religion has proved to be the main source of social stability in different communities and cultural groups. Everything that is part of a societal system, including law, is influenced by religious beliefs and practices of that society. This being said, most religions are based on the theory that there is a single more powerful entity, that has control over aspects of which humans do not. For the longest time in history, sociologists have argued that peer group, political movements, schools and most importantly, the family to be agents of socialization. Because of this reason, they have ignored the role played by religion in the perpetuation of cultural as well as social†¦show more content†¦Religion tends to derive preferred lifestyles, ethics and morality from the ideas of human nature. Scholars have studied religions and categorized them into three main categories. These categories include the indigenous religions, transcultural as well as the internatio nal faiths. To understand the religion as a social control tool, it is necessary to understand the term socialization. Many sociologists have placed more focus on defining the term socialization. Ward (2011) defined the term socialization as the process through which an individual acquires the ways of a social group or a society so as he or she can fit in it. In his invitation to sociology, Koenig (2013) defined the term ‘socialization’ as the process through which acquires knowledge of how to become a member of the society. It is only through socializing that an individual is able to learn normative values, skills, beliefs, languages as well as other essential arrangements of action as well as thoughts significant for any given social life. Socialization and Religion It is only through socialization where any individual is integrated to the meaning of societal structure. As argued by Berger (2011), there is a need for a life to have a meaning. As an initiation process into the society, religion is an absolute hinge of socialization. For this instance,

Canadian Economy and Monetary Policy Effectiveness

Question: Discuss about the Canadian Economy and Monetary Policy Effectiveness. Answer: Introduction The paper intends to study in detail the economy of Canada. The paper will look at the various aspects of central bank functioning in the country; economic situation in the country. The economic scenario of the country needs to be looked in conjunction with the central bank and its measures. The central bank of aggressive economies generally front loads interest rate cuts to fuel economic growth. However we will discuss all this aspects in relation to the Canadian economy. We will all discuss views on recent comments by Mr. Morrison (Australian Chief Treasurer) and see how and if fits the Canadian economy conjunction. The paper also intends to look at how central banks and its chief measures which is the monetary policy as a tool becoming less effective. Some recent major economist have over the last few years have commented on how monetary policy as a tool is becoming really ineffective. The other concern which has been ailing the markets has been the results of the presidential ele ction in United States. Markets were expecting that democrat candidate will win the election and there will be no major changes or stance shift in the economy of United States. However the unexpected win of Republican Candidate Donald Trump, has increased uncertainty in the global markets. Market participants are jittery over the unexpected turn of events and capital flights has already started towards safe haven assets. The other concern which is line with the uncertainty, is the stance of Federal Reserve in upcoming times. Will the Federal Reserve be able to maintain the continuity in the system or the market participants are in for a surprise are some of the key questions which need answer in the near future. Role of Central Bank in the economy The Central Bank of Canada is known by the common name Bank of Canada. As any other Central Bank the core function of the bank is to maintain low level of inflation in the economy. As a developed nation this is not a major challenge, the major challenge for Bank of Canada lies in maintaining the growth momentum in the economy alongside minimum level of inflation. As per the charter of Bank of Canada, it is defined that four major functions of the bank is to maintain proper monetary position using monetary policy; creating a safe and sound financial system in the economy of Canada; design and issue currency of the country from time to time as per the requirement of the nation; and finally manage the funds for the government. At the end of the day Central Bank of the country is actually a chief banker to the government of the country. It manages the fund on behalf of the government and maintain financial stability of the country. Mr. Morrisons view on effectiveness of monetary policy In one of the recent interview with ABC television, Mr. Morrison (Chief Australian Treasurer), indicated that it is not possible for Reserve bank of Australia raised concern about the inability of the bank to reduce rate further in the economy. He also questioned whether the current day monetary policy tools are effective enough to do what they are intended to. This discussion on monetary policy and its effectiveness has been doing rounds after Wall street Journal published an article carrying out analysis of monetary policy and its current economic impact. Economists globally has questioned whether the monetary policy remains an effective measure anymore to reach to ailing economy. A recent journal released by International Monetary Fund, questions and studies the impact of monetary policy. The research highlights how monetary policy are now becoming ineffective even if the Central Bank of the country is front loading the policy rates. The reason sighted is the ultra-loose monetary policy maintained for too long and also the increase impact of global events across the world. Nowadays no country lives in isolation and the opening up of economies has brought in growth; but it also bought in concerns related to how economies and local markets reach when the going becomes tough in the larger economies. Countries like Britain, regions like Europe and Middle-East are still in fragile condition. The excessive use of Quantitative easing is also not helping matters, however economist over the world believes that QE is still a better measure for Central Banks than monetary policy. Discussion on effectiveness of the monetary policy In its last monetary policy review, Bank of Canada maintained the long term interest rate in the economy at percent. The corresponding bank rate stands in the economy at 0.75% and the deposit rate in the economy stood at 0.25%. This is a situation of an ultra-loose monetary policy which has been the stand for most of the developed nation since the events unfolded post 2008 recession across the globe. As per Bank of Canada, it is expected that global economy will gain traction in second half of 2016 and early part of 2017. It is believed that solid consumption theory and wave will take the momentum in the economy forward. The Bank of Canada is of the view that they will continue to be accommodating monetary policy conditions till most of 2018. The fiscal measures will also be in line with accommodative monetary policy stance. However as per Mr. Morrison view, it would be interesting to see how effective such monetary policy stance is under the current global economic scenario. Concern on the growth rate of the country and housing market troubles Recent macroeconomic data has suggested some amount of weakness in the economy. The Bank of Canada has failed in predicting the rate of growth in the country. The same fact has been acknowledged by Bank of Canada in its recent monetary policy review which was announced in October 2016. The main reason attributed for this slowdown or unpredictable growth rate is the unstable housing market. The housing market has been facing huge slowdown in Canada and that has been one of the major concern for the economy. The federal Government of the country has taken string initiatives to increase stability in the housing segment, however as of now no major improvement indicator has been visible. This is a situation of an ultra-loose monetary policy which has been the stand for most of the developed nation since the events unfolded post 2008 recession across the globe. As per Bank of Canada, it is expected that global economy will gain traction in second half of 2016 and early part of 2017. It is believed that solid consumption theory and wave will take the momentum in the economy forward. The Bank of Canada is of the view that they will continue to be accommodating monetary policy conditions till most of 2018. The fiscal measures will also be in line with accommodative monetary policy stance. Major economic indicators Recent macroeconomic data has suggested some amount of weakness in the economy. The Bank of Canada has failed in predicting the rate of growth in the country. The same fact has been acknowledged by Bank of Canada in its recent monetary policy review which was announced in October 2016. The main reason attributed for this slowdown or unpredictable growth rate is the unstable housing market. The housing market has been facing huge slowdown in Canada and that has been one of the major concern for the economy. The federal Government of the country has taken string initiatives to increase stability in the housing segment, however as of now no major improvement indicator has been visible. The Bank of Canada is of the view that they will continue to be accommodating monetary policy conditions till most of 2018. The fiscal measures will also be in line with accommodative monetary policy stance. As per estimates from Bank of Canada it is expected that real GDP of the country will grow by 1.1% in 2016, followed by 2% in both 2017 and 2018. The core inflation in the economy is currently standing at 2% and it is expected to be nearby that number for a while now. What are the estimates of growth for the country? As per World Bank report it is expected that economy of Canada will grow by 1% in 2016 and 1.8% in next two years. The housing market has been facing huge slowdown in Canada and that has been one of the major concern for the economy. The federal Government of the country has taken string initiatives to increase stability in the housing segment, however as of now no major improvement indicator has been visible. The Bank of Canada is of the view that they will continue to be accommodating monetary policy conditions till most of 2018. The fiscal measures will also be in line with accommodative monetary policy stance. As per estimates from Bank of Canada it is expected that real GDP of the country will grow by 1.1% in 2016, followed by 2% in both 2017 and 2018. The core inflation in the economy is currently standing at 2% and it is expected to be nearby that number for a while now. What are the global issues which are hurting the economy? There are many global issues which are ailing different economies of the world. At the one end of the world it is the BREXIT which is keeping the investors at bay, and on the other end it is the uncertain environment post the presidential election results in United States. BREXIT is now a known phenomenon, however whether the world will see a soft BREXIT or hard BREXIT is ailing the world markets. The stability has been hurt and markets are jittery. The world markets have reaped benefits of open economy system for years, and the referendum results in United Kingdom has raised question whether the world is moving towards a situation when closed or semi open system of economies again start gaining traction. Recently the Italian referendum results have added fuel to the debate. A hard BREXIT and supposedly similar reaction in different countries of Euro group has the capacity to bring havoc in the European Region. It is widely believed that in such a scenario, it is possible that the Eu rope Union will break and single region benefits will be lost. The other concern which has been ailing the markets has been the results of the presidential election in United States. Markets were expecting that democrat candidate will win the election and there will be no major changes or stance shift in the economy of United States. However the unexpected win of Republican Candidate Donald Trump, has increased uncertainty in the global markets. Market participants are jittery over the unexpected turn of events and capital flights has already started towards safe haven assets. The other concern which is line with the uncertainty, is the stance of Federal Reserve in upcoming times. Will the Federal Reserve be able to maintain the continuity in the system or the market participants are in for a surprise are some of the key questions which need answer in the near future. Deposit taking institutions in Canada There are many deposit taking institutions in Canada. They are regulated by the Bank of Canada, however the banking act do not have the same reporting standards for the same. A company which is issuing Commercial Papers dont need to provide any asset and liability management report on the daily basis. There are many payment banks which strives in keeping some small deposits of customers and help in meeting the payment needs digitally. Recommendation The Canadian Economy is facing huge concern in the housing market. This is one major concern for the economy and the resultant effects are already visible in the growth rate of the country. There is a need of strong fiscal measure and government policies to stop foreclosures in the housing market. Some amount of QE in the system can help the country revive back to predictable growth measures. As the article of Mr. Morrison suggested, the monetary policy effectiveness now needs to be questioned and studied. The housing market has been facing huge slowdown in Canada and that has been one of the major concern for the economy. The federal Government of the country has taken string initiatives to increase stability in the housing segment, however as of now no major improvement indicator has been visible. In one of the recent interview with ABC television, Mr. Morrison (Chief Australian Treasurer), indicated that it is not possible for Reserve bank of Australia raised concern about the ina bility of the bank to reduce rate further in the economy. He also questioned whether the current day monetary policy tools are effective enough to do what they are intended to. He highlighted in era of globalization and such low interest rates, in some cases even negative interest rate, monetary policy as a tool has lost its impact. This discussion on monetary policy and its effectiveness has been doing rounds after Wall street Journal published an article carrying out analysis of monetary policy and its current economic impact. Economists globally has questioned whether the monetary policy remains an effective measure anymore to reach to ailing economy. Conclusion The Bank of Canada has failed in predicting the rate of growth in the country. The same fact has been acknowledged by Bank of Canada in its recent monetary policy review which was announced in October 2016. The main reason attributed for this slowdown or unpredictable growth rate is the unstable housing market. The housing market has been facing huge slowdown in Canada and that has been one of the major concern for the economy. The federal Government of the country has taken string initiatives to increase stability in the housing segment, however as of now no major improvement indicator has been visible. In one of the recent interview with ABC television, Mr. Morrison (Chief Australian Treasurer), indicated that it is not possible for Reserve bank of Australia raised concern about the inability of the bank to reduce rate further in the economy. He also questioned whether the current day monetary policy tools are effective enough to do what they are intended to. He highlighted in era of globalization and such low interest rates, in some cases even negative interest rate, monetary policy as a tool has lost its impact. This discussion on monetary policy and its effectiveness has been doing rounds after Wall street Journal published an article carrying out analysis of monetary policy and its current economic impact. Economists globally has questioned whether the monetary policy remains an effective measure anymore to reach to ailing economy. A recent journal released by International Monetary Fund, questions and studies the impact of monetary policy. The research highlights how monetary policy are now becoming ineffective even if the Central Bank of the country is front loading the policy rates. References Cao, L., Hosking, A., Kouparitsas, M., Mullaly, D., Rimmer, X., Shi, Q., Stark, W. and Wende, S., 2015. Understanding the economy-wide efficiency and incidence of major Canadian taxes.Treasury WP,1 Georgiadis, G. and Mehl, A., 2015. Trilemma, not dilemma: financial globalisation and Monetary policy effectiveness Hanif, M.N. and Iqbal, J., 2016.Assessing Monetary Policy Effectiveness in Rich Data Environment(No. 80). State Bank of Pakistan, Research Department Imam, P.A., 2015. Shock from graying: Is the demographic shift weakening monetary policy effectiveness.International Journal of Finance Economics,20(2), pp.138-154 Li, E.X. and Li, P.S., 2016. Immigrant Enclave Thesis Reconsidered: Case of Chinese Immigrants in the Enclave and Mainstream Economy in Canada.Journal of International Migration and Integration,17(1), pp.131-151. Manalo, J., Perera, D. and Rees, D.M., 2015. Exchange rate movements and the Australian economy.Economic Modelling,47, pp.53-62 Morissette, C., 2014.The Underground Economy in Canada, 1992 to 2011. Statistics Canada Rees, D.M., Smith, P. and Hall, J., 2016. A Multi?sector Model of the Australian Economy.Economic Record Rey, H., 2015.Dilemma not trilemma: the global financial cycle and monetary policy independence(No. w21162). National Bureau of Economic Research Robinson, T., Tsiaplias, S. and Nguyen, V.H., 2015. The Australian Economy in 201415: An Economy in Transition.Australian Economic Review,48(1), pp.1-14 Schneider, F., 2013. Size and development of the shadow economy of 31 European and 5 other OECD countries from 2003 to 2013: a further decline.Johannes Kepler Universitt, Linz, pp.5-7 Sheen, J., Trck, S. and Wang, B.Z., 2015. Daily Business and External Condition Indices for the Australian Economy.Economic Record,91(S1), pp.38-53 Sims, C.A., 2016, August. Fiscal Policy, Monetary Policy and Central Bank Independence. InDesigning Resilient Monetary Policy Frameworks for the Future: A Symposium Sponsored by the Federal Reserve Bank of Kansas City Smith, A., 2016. Unrelenting: a media-focused political economy analysis of antidepressant use in Canada Southcott, C. and Walker, V., 2015. A portrait of the social economy in northern Canada.Northern Communities Working Together: The Social Economy of Canada's North, p.21 Wu, J.C. and Xia, F.D., 2016. Measuring the macroeconomic impact of monetary policy at the zero lower bound.Journal of Money, Credit and Banking,48(2-3), pp.253-291 Zhang, H.E., 2015.The sustainability of European Monetary Union. Evidence from business cycle synchronisation, monetary policy effectiveness and the Euro fiscal dividend(Doctoral dissertation, University of Bradford) Rey, H., 2015.Dilemma not trilemma: the global financial cycle and monetary policy independence(No. w21162). National Bureau of Economic Research Robinson, T., Tsiaplias, S. and Nguyen, V.H., 2015. The Australian Economy in 201415: An Economy in Transition.Australian Economic Review,48(1), pp.1-14 Schneider, F., 2013. Size and development of the shadow economy of 31 European and 5 other OECD countries from 2003 to 2013: a further decline.Johannes Kepler Universitt, Linz, pp.5-7 Sheen, J., Trck, S. and Wang, B.Z., 2015. Daily Business and External Condition Indices for the Australian Economy.Economic Record,91(S1), pp.38-53 Sims, C.A., 2016, August. Fiscal Policy, Monetary Policy and Central Bank Independence. InDesigning Resilient Monetary Policy Frameworks for the Future: A Symposium Sponsored by the Federal Reserve Bank of Kansas City Smith, A., 2016. Unrelenting: a media-focused political economy analysis of antidepressant use in Canada Southcott, C. and Walker, V., 2015. A portrait of the social economy in northern Canada.Northern Communities Working Together: The Social Economy of Canada's North, p.21

Ecommerce and Marketing Regional Tourism Organisations

Question: To investigate how digital communication mix ( email marketing , mobile marketing , SEO, Search Engine Marketing , Display Advertising ) can be used as marketing techniques to target potential customers. To identify how the features of E-Commerce can be used to reinforce brand identity. Answer: Introduction Communication is a very important aspect for the business to grow and at the same time also create a relationship and strengthen the efficiency of the company. It also helps the companies to learn more and more from one another (Burgess et al, 2011). There are number of technologies like internet, social media and CRM systems and it also impact the way companies contact the potential customers. The new kind of communication is completely transforming the overall landscape and different type of messaging strategy that businesses uses (Burgess et al, 2011). To investigate how digital communication mix (email marketing, mobile marketing, SEO, Search Engine Marketing, Display Advertising) can be used as marketing techniques to target potential customers. There are number of consumers and organisations that look for information and at the same time also connect with other kind of people and organisations from their electronic items like phones or computers. People can easily access so many sources of data or information online and a space in interactive media and customers also have to collect more and more information related to product comfortably (Burgess et al, 2011). Environment and work space are changing and so many people are now creating offices virtually and communicating on social media websites like LinkedIn, Facebook and Twitter (Bosomworth, 2013). As landscape and media work ethics are changing and the money that is spend on different kinds of communication is also changing. When companies reach a developed stage it is important they change their way it communicates and at the same time communicate the values and advantages of the overall offerings the present and potential consumers (Bosomworth, 2013). Integrated marketing communications is an approach that is designed to deliver one message consistently for buyers through different promotion strategies that may utilise all different types of media sources like TV, magazines, internet and different social media platforms (Allisat, 2014). In order to deliver information to the targeted audience consistently helps the company to establish an image in the mind of the current customers and also the future or potential customers along with target audience. IMC is helping the organisations to coordinate this process or the message that helps in brand building and also develops a strong customer and company relationship and achieving customer satisfaction (Allisat, 2014). People these days especially the youth have become an integral part of the millennial generation and the youth is driving and actively supporting the changes towards new and unique communication technologies (Gangeshwer, 2013). People opts to receive promotions through mobile marketing and from different stores on the mobile phone while shopping or through different mobile gaming machines that permits them to connect to the different websites and platforms. For example, advertisement on Facebook or Twitter has become quite popular as organisations are actively participating in different social media platforms. Today, traditional sources of media like newspapers, television and magazines are competing with Internet, mobile phones, social media platforms; various users based contents like blogs and at the same time YouTube as well as advertising based on out-of-home like movable promotion or billboards (Gangeshwer, 2013). This is why, all kinds of marketing media sources are bound to c ome up with some innovative ideas in order to remain important and relevant. Today, the relevance of Segmentation, targeting and positioning (STP) has become relevant for digital marketing since application of marketing strategies can help in developing more relevant and important digital communication with the help of alternative tactical customer segmentation approaches (Mohammed, 2015). In addition to this, STP also aims on developing the effectiveness and at the same time selection of most important segment for the company and further developing a marketing mix and position of strategy for every segment. With the help of segmentation, companies can recognise different niches with particular needs and also have a mature to identify new and potential customer, apply a more focussed and efficient marketing message (Mohammed, 2015). The overall need of every segment is quite similar and so is the marketing message that must be designed in a manner that every segment can focus on different advantages and also features the important points rather than a common approach for all kind of customers (Mulpuru et al, 2011). To identify how the features of E-Commerce can be used to reinforce brand identity. It is very crucial to put the brand strategy that can help in defining the customers and see the business and the product from completely new and different angle. It has become important for the companies to become or achieve the important or winning difference. Another thing which is very important is how it helps the companies to be unique in the crowd and at the same time also avoid a competition on price (Mulpuru et al, 2011). Building ecommerce stores and brand strategy for the same is a very strong and powerful marketing and retention of the customers and achieves different loyalty techniques and it is important for any new and established business especially ecommerce businesses (Adam, 2011). The company must decide the brand strategy and also position it before getting in other aspects of businesses. Or else, companies will have to work in backwards in order to get the business in touch with the customers (Gilaninia et al, 2011). The Ecommerce companies must understand the nature of business and the market. This can be done by asking some relevant questions like the mission and vision statement, how company solves the challenges related to product, current customers perception, and potential customers thought process and the standards that the customer deserves to get attracted with (Gilaninia et al, 2011). It is important to get the answers of above question and then promotes the messages on the store. After that market research is very important and the companies must try to get in the mind of the customer and also know the business (Mistry, 2011). This can be done through emailing the survey to the present customers or apply the survey and its functionality within the store. Companies must decide a unique or distinct selling proposition and this is the most fundamental step for any good brand strategy. The aim is to have a differentiated brand from the competitors and make some loyal customers by giving them a strong reason to purchase companies product (Tonkin et al, 2011). The story must be highlighted on all sources of media with unique philosophy and certain goals for the business as well as the product. The company will also have to use brand product quality as a main tool for marketing and in a most effective is to build the brand loyalty. This is not an easy process but this process leads to a definitive result (Tonkin et al, 2011). These days if the product or services businesses are not designed by keeping quality in mind, than the customers will not return and in fact the customer will express open dissatisfaction across many social media platform openly and this may adversely impact the image of the company. It is important to maintain the quality and also remain consistent in it so that the company can build some or many lifetime customers (Jun-long, 2010). Conclusion The knowledge of customer these days is quite high and with high customer expectation from the product and also the explosion in various engagement channels; marketing manager today is facing a challenge to deal with sprawling matrix of many disconnected and vague figures to understand (Ljungmark and Bernhardsson, 2011). There are some tools today that provide a more proper and consolidated view on different figures. There are two possible categories in the modern marketing where there is one who get it and have proper intricate systems in place in order to calculate and also act on the intelligence given by different channel metrics. Then there are those who view this metrics as a check box on the list of requirements and have something that they know they need but have no clue for leveraging effectively (Mllern, 2011). Collection of metrics actually means completely going beyond the tracking process and having business objectives. In order to leverage the metrics in most strategic manner it is important to create more loyal and engaging clients and have a business that needs to look at creating a more consolidated and have personal thoughts on varied customer and their span channels (Mllern, 2011). The company needs a metrics that can put together to help in painting more perfect picture to have end-to-end client relationship and also show how to get better target messaging in order to drive more engaged audience. Marketing managers will have to find a way to break down the elements and then connect different data sources (Mllern, 2011). This way, the manager will manage to have complete view of the customer and various interactions with them in order to leverage the data in order to build strong relationships. Reference Burgess, L., Parish, B. and Alcock, C., 2011. To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?.Electronic commerce research,11(3), pp.341-355. Bosomworth, D., 2013. Mobile marketing statistics 2015.Smart Insights site. Allisat, W., 2014. 20 years of online retail: How has ecommerce changed marketing?. Gangeshwer, D.K., 2013. 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